New Impressions

New Impressions Media works with ambitious and innovative companies to define and strengthen their brand voice among Chinese market.

We, as a creative marketing agency, provide deliverable and powerful solutions from strategy to implementation. Our services include account management, media buying and planning, content creation, and event planning and implementation.

Established in 2011, New Impressions Media is dedicated to providing timely and accurate news and lifestyle information for Chinese in Australia. In the same year, Sydney Impression Weibo account began to operate and accumulated 100k+ followers in next few years. In 2014, Sydney Impression unveiled its WeChat official account, and rapidly developed into top three Australian Chinese media brand with comprehensive influence. 

Today, we not only have the advantages of traditional media platforms, but also actively develop sub brands to expand media influence. Meanwhile, we explore the latest marketing strategies and constantly strive to provide clients with the fittest creative marketing solutions.



Our modest list
of services

Official Account Operation & Management

Being an early adopter of WeChat & Weibo marketing, New Impressions Media has a deep understanding of the operations and how to engage brands with Chinese consumers. Therefore, we can help operate your Official Account to convey day-to-day communications following certain marketing strategies

Media Buying & Planning

New Impressions Media owns an array of local media resources and a large fan base. Leveraging our publisher background and relationship with our media partners, New Impressions Media is able to help you to reach your specific Chinese communities across Australia in the most efficient and effective way.

Content Creation

Supported by our talent copywriters, we can create high-quality and valuable content using great storytelling techniques to engage with our Chinese audience and help your brand shine in Chinese communities.

Event Planning & Implementation

Bring years of experiences in event planning, New Impressions Media provides full-service event management from idea generation to operation to make everlasting impression for your brand.