New Impressions


Founded in 1987, Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. They operate in more than 170 countries and regions, serving more than three billion people around the world.

In order to promote its latest smartphone, we helped Huawei hold 2 champions named ‘make every shot a cover shot’ and ‘Huawei line taken’. All the photos taken in the campaigns were taken with Huawei latest mobile phone series, which successfully demonstrated the powerful functions of the camera. Though these two projects, the public are more favorable to Huawei’s latest smartphone and recognize its brand more easily.

As a part of the campaign, we interviewed 50 outstanding Australian Chinese from all walks and posted their encouraging stories and portraits in a special community column. The portraits were also made into an album for circulating and archiving in Sydney and Melbourne. Our works in WeChat about Huawei line taken were posted on Huawei officials Weibo account as well.

The related total pageviews of our promotional article were about 60,000 on WeChat Official Account and 50,000 on Weibo, and around 20,000 generated through paper media. Our performance of content planning was highly praised by clients.