New Impressions

New Impressions
will impress you
with NEW SOLUTIONS.

New Impressions Media works with ambitious and innovative companies to define and strengthen their brand voice among Chinese market.

We, as a creative marketing agency, provide deliverable and powerful solutions from strategy to implementation. Our services include account management, media buying and planning, content creation, and event planning and implementation.

Established in 2011, New Impressions Media is dedicated to providing timely and accurate news and lifestyle information for Chinese in Australia. In the same year, Sydney Impression Weibo account began to operate and accumulated 100k+ followers in next few years. In 2014, Sydney Impression unveiled its WeChat official account, and rapidly developed into top three Australian Chinese media brand with comprehensive influence. 

Today, we not only have the advantages of traditional media platforms, but also actively develop sub brands to expand media influence. Meanwhile, we explore the latest marketing strategies and constantly strive to provide clients with the fittest creative marketing solutions.

01

SERVICES

Our modest list
of services

Official Account Operation & Management

Being an early adopter of WeChat & Weibo marketing, New Impressions Media has a deep understanding of the operations and how to engage brands with Chinese consumers. Therefore, we can help operate your Official Account to convey day-to-day communications following certain marketing strategies

Media Buying & Planning

New Impressions Media owns an array of local media resources and a large fan base. Leveraging our publisher background and relationship with our media partners, New Impressions Media is able to help you to reach your specific Chinese communities across Australia in the most efficient and effective way.

Content Creation

Supported by our talent copywriters, we can create high-quality and valuable content using great storytelling techniques to engage with our Chinese audience and help your brand shine in Chinese communities.

Event Planning & Implementation

Bring years of experiences in event planning, New Impressions Media provides full-service event management from idea generation to operation to make everlasting impression for your brand.

ABOUT

Learn more about
our platforms

02
APP

Australian Impression provides the latest local news, entertainment and lifestyle information with 250k+ downloads and 40k+ daily active users.

Wechat Official Account

Sydney Impression & Melbourne Youth Club - Creative/informative articles are posted to over 500k followers daily and millions of page views have been created for our clients.

Weibo

Sydney Impression & Weibo Australia - Local news and promotional messages are fed to thousands of Weibo followers: Sydney Impressions: 480k+ Weibo Australia: 830k+

Other Platforms

LittleRedBook&TikTok-Video streaming service is a plus for your brand to shine. It creates everlasting impressions strengthened by dynamic content.

30 M
Page views in total in 2019
170 K
Likes in 2019
0
Articles with over 1M page views in 2019
30
Articles with 100K+ page views in 2019

PORTFOLIO

Check our
latest work

03
04

SKILLS

Check our
competitive skills

88%
Marketing Communications
79%
Graphic Design
97%
Storytelling
67%
Video Shooting & Editing
73%
Coding
86%
Resources

CONTACT

Stay in touch
with us

05

Stay in touch!​

We would love to hear from you!

Address: 104/370 Pitt Street, Sydney, NSW 2000
Phone: (02) 8599 1640
Email: [email protected]